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You must have mindshare before you can have marketshare.
- Christopher M. Knight |
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Marketing Resources
If you have a helpful marketing tip, have read a great book that has motivated you personally or professionally, or have some references you rely on in your profession, please share it with other members.Books to check out:
* Jeffrey Gitomer's Little Red Book of Selling
* Jeffrey Gitomer's Little Red Book of Sales Answers
* Kiss, Bow, or Shake Hands by Terri Morrison and Wayne A. Conaway - Cultural Overviews
* Bag the Elephant! How to win & keep BIG customers by Steve Kaplan (the Difference Maker)
* Who moved my cheese? by Spencer Johnson, M.D.
* the brand you 50 by Tom Peters
* Pushing the Envelope... All the way to the top, by Harvey Mackay
* solving tough problems - An open way of talking, listening and creating new realities, by Adam Kahane
* The Marketing Tookkit for Growing Businesses by Jay B. Lipe
* Stand Out from the Crowd by Jay Lipe
What have you read lately that could benefit other folks in MASMN? Email me the info and I will post it and credit you with the posting! nancycp@charter.net